Auchan to enter Nizhniy Novgorod as Mega Mall tenant

Auchan hypermarket will become an anchor tenant at Mega Mall that is to be launched in Nizhniy Novgorod by IKEA in September 2006, IKEA-Russia deputy CEO Anders Binnmur told the Vedomosti newspaper. Auchan is going to occupy the floor space of 20,000 square meters while the total area of the centre will be 140,000 square meters. OBI, Kingfisher и Leroy Merlin are currently negotiated as potential tenants in DIY format. MVideo will take 3,000 square meters to open home appliance store.

Local retailers agree that Auchan with its range of 60,000 food and non-food items and very competitive prices is sure to influence market situation. According to Vadim Nosov, head of Soyuz Magazinov (Store Union) nonprofit partnership, Nizhniy Novgorod market potential is estimated as at least 10 hypermarkets and this rate is very likely to be overtopped soon as most national players of this format view the city in their nearest future plans.

Auchan hypermarket will become an anchor tenant at Mega Mall that is to be launched in Nizhniy Novgorod by IKEA in September 2006, IKEA-Russia deputy CEO Anders Binnmur told the Vedomosti newspaper. Auchan is going to occupy the floor space of 20,000 square meters while the total area of the centre will be 140,000 square meters. OBI, Kingfisher и Leroy Merlin are currently negotiated as potential tenants in DIY format. MVideo will take 3,000 square meters to open home appliance store.

Local retailers agree that Auchan with its range of 60,000 food and non-food items and very competitive prices is sure to influence market situation. According to Vadim Nosov, head of Soyuz Magazinov (Store Union) nonprofit partnership, Nizhniy Novgorod market potential is estimated as at least 10 hypermarkets and this rate is very likely to be overtopped soon as most national players of this format view the city in their nearest future plans.