Euroset to sell theatre tickets

Russia-based Euroset is to sell electronic theatre tickets in co-operation with domestic ticket retailer BigBilet. Euroset will offer tickets spanning over 200 theatres in Moscow and St Petersburg at all of its 5,160 stores in Russia as well as at its online shop. According to Euroset, the theatre ticket market in Russia amounted to RUB47 billion (USD1.5 billion) in 2011 with 60 million tickets sold, 10 million of which were in Moscow.