Eldorado in MTS partnership

Eldorado and Russian mobile operator MTS have signed a three-year partnership agreement. Under the agreement, MTS will provide Eldorado with its own brand mobile phones. Eldorado is to redesign some areas within its stores under the MTS brand. The two companies are also planning to carry out a number of joint advertisement campaigns. MTS started expanding its mobile handset retail operation in 2008 and recently bought a chain focusing on mobile handset sales from Eldorado.

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