Eldorado completes Beringov rebranding

Russian electronics retailer Eldorado has completed its rebranding of the 28 Beringov store network it purchased in January this year. The total investment in the project amounted to more than RUB1 billion (USD30.5 million). In addition to changing signage and other external changes, the retailer upgraded the stores’ product ranges and integrated their operations within the Eldorado service centres and logistics network.

  Planet Retail