Walmart reduces prices in run-up to Easter
US retailer Walmart has announced new Rollback prices on must-haves for Easter dinner. According to the National Retail Federation, consumers plan to spend an average of USD117 on Easter merchandise this year, with 32% going toward the purchase of food. However, while consumers will continue to buy traditional Easter items such as candy and children's toys, many are opting to save by preparing their holiday meal and entertaining friends and family at home, citing concerns about the current state of the economy. The retailer is serving up more savings on meal items likely to be in shopping carts in the days leading up to Easter. Walmart shoppers can feed a family of eight a turkey or ham dinner with all the fixings for under USD35, including two bottles of wine. "With 64% of consumers planning to shop at discount retailers for their Easter merchandise this year, according to the National Retail Federation, it's our job to make sure that when they come to Walmart they'll find great prices on items they need and care about most," said Jack Sinclair, Executive vice president, Grocery, at Walmart Stores US. "With Walmart savings, families don't have to compromise on Easter traditions."
