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T.G.I Friday's counting on Saint Valentine’s Day
T.G.I Friday's is targeting Saint Valentine's Day through its Give Me More Stripes customer loyalty programme, by giving away free cupcakes. The offer is running from 10-15 February, with participating restaurants offering free ‘Spiced Up Cupcakes’ with the purchase of two entrees. Give Me More Stripes members recently received a re-usable coupon to buy one entree and receive another entree of an equal or lower price for free with every visit through 1 March, 2009. In addition, all guests who visit Friday's on Valentine's Day will receive a coupon for USD5 for every purchase over USD15.
Об экспансии сети и франчайзинге, падении покупательской способности, технологиях и будущем формата.