Metro Group's Metro cash & carry banner in Ukraine is looking to revive its struggling business, RetailStudio.org reports. The company is to review its product range, especially non-food. It will only stock non-food products suitable for independent retail and HoReCa customers.
Metro will revise its pricing strategy in procurement as well as instore with the aim of creating a stable low pricing level, complemented by promotional offers and a loyalty scheme. It will invest into supply chain management to reduce out-of-stocks at its outlets.
Last but not least, the company will make personnel changes at its Ukraine headquarters. According to reports from StrajkUA, Metro has recently dismissed 200 employees.
Planet Retail
