Крупные мировые ритейлеры
Зарубежный опыт торговли
24 февраля 2009, 00:00 4361 просмотр

Marks and Spencer launches Dress For Less campaign

UK retailer Marks and Spencer has launched a new marketing campaign ‘Dress For Less.’ The initiative, due to run for six weeks, has been launched online and instore across a number of categories including womenswear, menswear, lingerie and childrenswear. Dress For Less aims to offer a range of outfits that can be worn in a variety of contexts. Items are not being discounted, but there will be associated ad hoc promotions. The initiative is to be supported by a media campaign featuring M&S celebrity face Mylene Klass. “The ads showcase five key looks from five key items. They are mix and match investment pieces for the season, which will help our customers’ wardrobes work harder for them without breaking the bank,” said an M&S spokeswomen.

www.planetretail.net

 

Теги: retail retailer brand
Поделиться публикацией:
Актуально
Дмитрий Бороздин, RetailCRM: «Лучшая точка применения GPT в ритейле – это маркетинговые коммуникации»
99
Внедрение CRM-маркетинга увеличивает продажи на 15%, а искусственный интеллект уже сегодня может...
Как адаптировать сайт для людей с нарушением зрения и незрячих
615
Рекомендации от экспертов и анализ наиболее распространенных ошибок.
Дискаунтер В1, а также выбор, выпечка и витамины
1048
Про формат и ассортимент сети «В1».
Анжела Рябова, «В1»: «Философия нашего бизнеса – ничего лишнего»
1663
В 2024 году сеть планирует открыть несколько сотен новых торговых точек и выйти в новые регионы.
Подписывайтесь на наши новостные рассылки, а также на каналы  Telegram , Vkontakte , Дзен чтобы первым быть в курсе главных новостей Retail.ru.
Добавьте "Retail.ru" в свои источники в Яндекс.Новости
Загрузка
Marks and Spencer launches Dress For Less campaign

UK retailer Marks and Spencer has launched a new marketing campaign ‘Dress For Less.’ The initiative, due to run for six weeks, has been launched online and instore across a number of categories including womenswear, menswear, lingerie and childrenswear. Dress For Less aims to offer a range of outfits that can be worn in a variety of contexts. Items are not being discounted, but there will be associated ad hoc promotions. The initiative is to be supported by a media campaign featuring M&S celebrity face Mylene Klass. “The ads showcase five key looks from five key items. They are mix and match investment pieces for the season, which will help our customers’ wardrobes work harder for them without breaking the bank,” said an M&S spokeswomen.

www.planetretail.net

 

retail, retailer, brandMarks and Spencer launches Dress For Less campaign
https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 67243
https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 67243
Retail.ru https://www.retail.ru
https://www.retail.ru/news/marks-and-spencer-launches-dress-for-less-campaign/2009-02-24


public-4028a98f6b2d809a016b646957040052