10.02.2009 10 февраля 2009, 00:00 2240 просмотров

Marks & Spencer admits mistakes in Shanghai

Marks & Spencer has conceded it made several "basic shopkeeping" mistakes when it opened its first store in mainland China.

However executive chairman Sir Stuart Rose also said M&S remained committed to opening more shops in China and doubling the proportion of group revenues derived from international sales.

Rose spoke to the Financial Times at the retailer's flagship Shanghai store, where he described as a "screw-up" supply chain problems which left the store's food hall sparsely stocked in the first few key months of trading.

There were also shortages of the smaller-sized clothes demanded by Chinese consumers.

Rose conceded the retailer had misunderstood the local market, and mistakenly modelled Shanghai on M&S's Hong Kong stores.

He travelled to Shanghai to put some "urgency and drive" into efforts to solve the store's problems. He said M&S still planned to increase international business from 10 per cent to between 15 and 20 per cent of revenues.

He said that M&S "will not rush to conquer China until we conquer the basics of shopkeeping" in China.

Rose expects the Shanghai store to turn a profit within three years.

www.retail-week.com

Статья относится к тематикам: Зарубежный опыт
Поделиться публикацией:
От особенностей поведения до особенностей потребле...
804
Илья Блинов, генеральный директор компании «Милфор...
719
Виктория Харламова, руководитель направления китай...
666
Артем Тараев, генеральный директор «К-раута»
1720
Применение 54-ФЗ на примере сети из 48 магазинов
556
Количество наименований в чеке увеличилось на 20%,...
588

Marks & Spencer has conceded it made several "basic shopkeeping" mistakes when it opened its first store in mainland China.

However executive chairman Sir Stuart Rose also said M&S remained committed to opening more shops in China and doubling the proportion of group revenues derived from international sales.

Rose spoke to the Financial Times at the retailer's flagship Shanghai store, where he described as a "screw-up" supply chain problems which left the store's food hall sparsely stocked in the first few key months of trading.

There were also shortages of the smaller-sized clothes demanded by Chinese consumers.

Rose conceded the retailer had misunderstood the local market, and mistakenly modelled Shanghai on M&S's Hong Kong stores.

He travelled to Shanghai to put some "urgency and drive" into efforts to solve the store's problems. He said M&S still planned to increase international business from 10 per cent to between 15 and 20 per cent of revenues.

He said that M&S "will not rush to conquer China until we conquer the basics of shopkeeping" in China.

Rose expects the Shanghai store to turn a profit within three years.

www.retail-week.com

Marks & Spencer admits mistakes in ShanghaiMarks & Spencer, mistakes, Shanghai
http://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
Marks & Spencer admits mistakes in Shanghai
http://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
SITE_NAME http://www.retail.ru
http://www.retail.ru/news/35714/2017-05-24