28 октября 2008, 00:00 3635 просмотров

Starbucks doubles Fairtrade purchasing

TransFair USA and the Fairtrade Labelling Organizations International (FLO) have announced an initiative with Starbucks. Through the initiative Starbucks will double its purchases for Fairtrade Certified Coffee to 40 million lbs in 2009, making the company the largest purchaser of Fair Trade Certified coffee in the world. “We strongly believe that, by working together, Starbucks and the Fairtrade Labelling Organizations International can accomplish so much more for coffee farmers and the coffee industry,” said Howard Schultz, Starbucks Chairman, President and CEO. “I’m proud of the role Starbucks has played in raising environmental and agricultural standards. By doubling our commitment to Fair Trade Certified and scaling up our global partnership, we have a unique opportunity to further reinforce our ongoing efforts to benefit farmers and communities.”


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