Баннер ФЗ-54
28 октября 2008, 00:00 3835 просмотров

Starbucks doubles Fairtrade purchasing

TransFair USA and the Fairtrade Labelling Organizations International (FLO) have announced an initiative with Starbucks. Through the initiative Starbucks will double its purchases for Fairtrade Certified Coffee to 40 million lbs in 2009, making the company the largest purchaser of Fair Trade Certified coffee in the world. “We strongly believe that, by working together, Starbucks and the Fairtrade Labelling Organizations International can accomplish so much more for coffee farmers and the coffee industry,” said Howard Schultz, Starbucks Chairman, President and CEO. “I’m proud of the role Starbucks has played in raising environmental and agricultural standards. By doubling our commitment to Fair Trade Certified and scaling up our global partnership, we have a unique opportunity to further reinforce our ongoing efforts to benefit farmers and communities.”

planetretail.net

Поделиться публикацией:
Подписывайтесь на наш канал в Telegram и Яндекс.Дзен , чтобы первым быть в курсе главных новостей Retail.ru.
Вадим Макаренко, директор по маркетингу дивизиона ...
2060
Хуан Хосе Фреихо (Juan José Freijo), директор по у...
285
О нестандартных решениях международной компании
1223
Магистр вина Франк Смулдерс: "Хорошее вино не обяз...
8015
Опыт сотрудничества испанского ритейлера и компани...
2174
Игорь Фомин, генеральный директор компании «Дар», ...
4027

TransFair USA and the Fairtrade Labelling Organizations International (FLO) have announced an initiative with Starbucks. Through the initiative Starbucks will double its purchases for Fairtrade Certified Coffee to 40 million lbs in 2009, making the company the largest purchaser of Fair Trade Certified coffee in the world. “We strongly believe that, by working together, Starbucks and the Fairtrade Labelling Organizations International can accomplish so much more for coffee farmers and the coffee industry,” said Howard Schultz, Starbucks Chairman, President and CEO. “I’m proud of the role Starbucks has played in raising environmental and agricultural standards. By doubling our commitment to Fair Trade Certified and scaling up our global partnership, we have a unique opportunity to further reinforce our ongoing efforts to benefit farmers and communities.”

planetretail.net

Starbucks doubles Fairtrade purchasingStarbucks, Fairtrade purchasing
https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
Starbucks doubles Fairtrade purchasing
https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
SITE_NAME https://www.retail.ru
https://www.retail.ru/news/30867/2018-07-18