SuperValu cuts prices by up to 20%

SuperValu is launching a new programme called the Big Relief Price Cut. The programme calls for prices to be reduced by up to 20% on thousands of items in dozens of categories across the store where pricing is most important to customers, including basic stock-up items and staples from peanut butter and pasta to deodorant and detergent. "Consumers have become increasingly budget conscious, and their spending and savings habits have shifted dramatically due to concerns about the economy," the grocer said in a press release.

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