Media-Saturn brings virtual shopping wall to Moscow

Media-Saturn in Russia will launch a virtual shopping wall in Moscow’s Vystavotchnaya underground station on 28 August. Shoppers can choose from a range of 324 products. They can buy via scanning a QR code, using NFC or by SMS. Payment can be on delivery or at a bricks and mortar Media Markt outlet if shoppers opt for click & collect. The Metro Group-owned consumer electronics retailer’s installation will be live until October. Last year, Mediaworld in Italy placed virtual shopping walls in subway stations in Milan. Planet Retail