Carrefour France launches Carrefour Contact

After the conversion of the Champion supermarkets into Carrefour Market, Carrefour is now converting its neighbourhood stores into a new banner Carrefour Contact, in line with its multi-format single brand strategy. Located at the entry or in the centre of small towns and villages, Carrefour Contact is a convenience store format offering a selection of everyday essential food items, with a broader range of fresh produce and a fresh meat department. Customers can also find last-minute essentials as well as Carrefour's own-branded products Bio, Sélection, Baby, Kids, Light, Solidaire and Ecoplanète. The Carrefour loyalty card will also be available for the customers. Two pilot stores have opened in Antrain (Ile-et-Vilaine) and Verson (Calvados). Two further pilot sites, under the Carrefour Contact banner, will be opened in the next few months. At the same time, Carrefour is reviewing the possibility of a new store banner for the urban environment, Carrefour City.

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