Крупные мировые ритейлеры
Зарубежный опыт торговли
13 марта 2009, 00:00 3133 просмотра

Asda hires ad guru to drive marketing strategy forward

Asda has drafted in a senior director from advertising agency Fallon to strengthen its marketing team. Fallon chief strategy officer Mark Sinnock will join the grocer in September to take up the role of marketing director, strategy. He has worked in advertising for 14 years at Fallon and for mobile operator O2. He will report to chief marketing officer Rick Bendel. Sinnock will work alongside marketing director, communications, Katherine Paterson. In addition, Simon Eyles will join in April as head of Asda brand marketing, moving from food supplier McCain where he is marketing director at present. He will report to Paterson. The grocer's present marketing director, strategy, Jon Owen, will take up a broader role as director of new business marketing, reporting to executive development director Doug Gurr. He will focus on new business and digital areas. Asda has been investing in marketing and new business opportunities as it seeks to further engage with customers in its drive for price transparency. Last week the grocer launched its own TV channel on YouTube, called Saving You Money TV, which offers cash-saving tips. It is also working on the launch of an online forum to interact with customers in real time. The details of the web forum are still being finalised but it is expected to reinforce Asda's value message. Separately, Asda has employed more than 100 staff from collapsed retailer Woolworths. It has hired 15 managers and 107 shopfloor staff.

Rick Bendel: chief marketing officer is investing in staff as he seeks opportunities

www.retail-week.com 

Поделиться публикацией:
Актуально
Анна Коршунова, Henderson: «После перехода на АДМ нам удалось полностью избавить продавцов от непрофильных функций»
865
Как сеть работает с наличной выручкой при помощи онлайн-инкассации Moniron.
Grass: новые решения на рынке бытовой химии
573
Гипоаллергенные гели для стирки, кондиционеры для белья, средства для мытья посуды 0+.
Почему стагнирует экономика КНР и чем живет китайский потребитель?
465
Сможет ли правительство стимулировать спрос и каковы перспективы экспорта для российских производите...
Подписывайтесь на наши новостные рассылки, а также на каналы  Telegram , Vkontakte , Дзен чтобы первым быть в курсе главных новостей Retail.ru.
Добавьте "Retail.ru" в свои источники в Яндекс.Новости
Загрузка
Asda hires ad guru to drive marketing strategy forwardAsda has drafted in a senior director from advertising agency Fallon to strengthen its marketing team. Fallon chief strategy officer Mark Sinnock will join the grocer in September to take up the role of marketing director, strategy. He has worked in advertising for 14 years at Fallon and for mobile operator O2. He will report to chief marketing officer Rick Bendel. Sinnock will work alongside marketing director, communications, Katherine Paterson. In addition, Simon Eyles will join in April as head of Asda brand marketing, moving from food supplier McCain where he is marketing director at present. He will report to Paterson. The grocer's present marketing director, strategy, Jon Owen, will take up a broader role as director of new business marketing, reporting to executive development director Doug Gurr. He will focus on new business and digital areas. Asda has been investing in marketing and new business opportunities as it seeks to further engage with customers in its drive for price transparency. Last week the grocer launched its own TV channel on YouTube, called Saving You Money TV, which offers cash-saving tips. It is also working on the launch of an online forum to interact with customers in real time. The details of the web forum are still being finalised but it is expected to reinforce Asda's value message. Separately, Asda has employed more than 100 staff from collapsed retailer Woolworths. It has hired 15 managers and 107 shopfloor staff.

Rick Bendel: chief marketing officer is investing in staff as he seeks opportunities

www.retail-week.com 

asda, marketing strategy, retail, retail ruAsda hires ad guru to drive marketing strategy forward
https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 67243
https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 67243
Retail.ru https://www.retail.ru
https://www.retail.ru/news/asda-hires-ad-guru-to-drive-marketing-strategy-forward/2009-03-13


public-4028a98f6b2d809a016b646957040052