Баннер ФЗ-54
13.11.2009 13 ноября 2009, 00:00 3210 просмотров

McDonald's and KFC continue price war in China

 

McDonald's has launched a value lunch meal selling for CNY15 (USD2.19) across 19 cities in mainland China. With a 44.4% price cut, the meal will be offered from 11am to 2pm until the end of 2009. It is hoping the move will help it gain some market from competitor KFC. The two American fast foods have been in a price war since February, with McDonald's cutting prices by 30% and KFC replying with menu savings of up to 33%. According to local surveys, on average Chinese customers spend CNY22-29 (USD3.21-4.24) at KFC and CNY20-24.5 (USD2.9-3.58) at McDonald's.

www.planetretail.net

Теги: McDonald's
Статья относится к тематикам: Актуально
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McDonald's has launched a value lunch meal selling for CNY15 (USD2.19) across 19 cities in mainland China. With a 44.4% price cut, the meal will be offered from 11am to 2pm until the end of 2009. It is hoping the move will help it gain some market from competitor KFC. The two American fast foods have been in a price war since February, with McDonald's cutting prices by 30% and KFC replying with menu savings of up to 33%. According to local surveys, on average Chinese customers spend CNY22-29 (USD3.21-4.24) at KFC and CNY20-24.5 (USD2.9-3.58) at McDonald's.

www.planetretail.net

McDonald's and KFC continue price war in ChinaMcDonald's
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McDonald's and KFC continue price war in China
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http://www.retail.ru/news/40852/2017-05-25