Баннер ФЗ-54
24.04.2009 24 апреля 2009, 00:00 1216 просмотров

WH Smith opens doors to chuggers

WH Smith is allowing the unpopular practice of face-to-face charity British Red Cross fundraising to be carried out in its stores as part of a trial that observers are calling risky. WH Smith declined to comment on any commercial aspects of the relationship, but the Red Cross states on its website that the process of “private-site fundraising” is carried out by external agencies on its behalf and that those agencies pay a fee to operate on private sites such as shops. A WH Smith spokeswoman said: “As a company we have nominated charities that we support throughout the year. Last week, we ran a trial in our Holborn Circus store with the Red Cross. As with any trial we run, we will evaluate customer response as soon as it is complete.”

www.planetretail.net

Статья относится к тематикам: Актуально
Поделиться публикацией:
От особенностей поведения до особенностей потребле...
1244
Илья Блинов, генеральный директор компании «Милфор...
1190
Виктория Харламова, руководитель направления китай...
830
Артем Тараев, генеральный директор «К-раута»
1862
Применение 54-ФЗ на примере сети из 48 магазинов
648
Количество наименований в чеке увеличилось на 20%,...
647

WH Smith is allowing the unpopular practice of face-to-face charity British Red Cross fundraising to be carried out in its stores as part of a trial that observers are calling risky. WH Smith declined to comment on any commercial aspects of the relationship, but the Red Cross states on its website that the process of “private-site fundraising” is carried out by external agencies on its behalf and that those agencies pay a fee to operate on private sites such as shops. A WH Smith spokeswoman said: “As a company we have nominated charities that we support throughout the year. Last week, we ran a trial in our Holborn Circus store with the Red Cross. As with any trial we run, we will evaluate customer response as soon as it is complete.”

www.planetretail.net

WH Smith opens doors to chuggersWH Smith, opens doors, face-to-face charity, British Red Cross
http://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
WH Smith opens doors to chuggers
http://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
SITE_NAME http://www.retail.ru
http://www.retail.ru/news/37552/2017-05-29