27.01.2009 27 января 2009, 00:00 2359 просмотров

McDonald’s enjoys “strongest ever year” in UK

According to local reports, McDonald’s has enjoyed its “strongest ever year” in the UK despite the economic downturn. McDonald’s UK CEO Steve Easterbrook said the company had achieved 11 successive quarters of growth. The chain has been successful in the UK due to consumers looking for cheaper eating out options, as well as the investment the company has put into remodelling existing outlets. The company estimates a refurbished outlet sees a 6% sales increase in the first 12 months. Easterbrook said McDonald’s had revamped around two thirds of its total network, with the rest to be completed by 2010. The company is also seeing returns on its investment in new coffee machines which have allowed it to expand its drinks menu. "It's delivering results for us," Easterbrook said. "We sold 10 million more cups of coffee in 2008 than 2007."

www.planetretail.net

Статья относится к тематикам: Зарубежный опыт
Поделиться публикацией:
Фоторепортаж с тверского склада онлайн-ритейлера
115
Виктория Харламова, руководитель направления китай...
459
Артем Тараев, генеральный директор «К-раута»
1556
Применение 54-ФЗ на примере сети из 48 магазинов
429
Количество наименований в чеке увеличилось на 20%,...
514

According to local reports, McDonald’s has enjoyed its “strongest ever year” in the UK despite the economic downturn. McDonald’s UK CEO Steve Easterbrook said the company had achieved 11 successive quarters of growth. The chain has been successful in the UK due to consumers looking for cheaper eating out options, as well as the investment the company has put into remodelling existing outlets. The company estimates a refurbished outlet sees a 6% sales increase in the first 12 months. Easterbrook said McDonald’s had revamped around two thirds of its total network, with the rest to be completed by 2010. The company is also seeing returns on its investment in new coffee machines which have allowed it to expand its drinks menu. "It's delivering results for us," Easterbrook said. "We sold 10 million more cups of coffee in 2008 than 2007."

www.planetretail.net

McDonald’s enjoys “strongest ever year” in UKMcDonald, enjoys, strongest ever year, UK
http://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
McDonald’s enjoys “strongest ever year” in UK
http://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
SITE_NAME http://www.retail.ru
http://www.retail.ru/news/35328/2017-05-23