Dixi to rebrand by 2011

Russian-retailer Dixi is plans to complete its store rebranding by 2011 with an investment of USD20 million. Its Minimart supermarkets and neighbourhood stores will be rebranded to the Dixi brand. Dixi expects that the rebranding will have a positive impact on the profitability of the network and it will increase the flow of customers and sales from new and more interesting product calculations.