Auchan to launch 'Auchan Gourmand' in France

Auchan is to launch a new hypermarket concept in Marseille called Auchan Gourmand. The store will have a sales area of 4,557 square metres. This is far smaller than the average Auchan hypermarket which would normally have a sales area of 10,000 square metres. The majority of products on sale cater for 'pleasure shopping' with fresh produce, health and beauty and tableware on sale. According to Aurelie Sack, who is working on the new project "this store will have an ambience more similar to a market". The store will be located in the Cap Est shopping centre which should open at the beginning of 2012.

planetretail.net