Metro Group cash&carry reorganising in Ukraine
Metro Group's Metro cash & carry banner in Ukraine is looking to revive its struggling business, RetailStudio.org reports. The company is to review its product range, especially non-food. It will only stock non-food products suitable for independent retail and HoReCa customers.
Metro will revise its pricing strategy in procurement as well as instore with the aim of creating a stable low pricing level, complemented by promotional offers and a loyalty scheme. It will invest into supply chain management to reduce out-of-stocks at its outlets.
Last but not least, the company will make personnel changes at its Ukraine headquarters. According to reports from StrajkUA, Metro has recently dismissed 200 employees.Planet Retail
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