Баннер ФЗ-54
14.02.2013 23:36:34 14 февраля 2013, 23:36 1466 просмотров

Auchan’s updates on Elektrodiscont trial in Russia

Following French retailer Auchan’s launch of its price-focused electronics store Elektrodiscont in Russia last September, Banner Director Louis Askett has given an update on the trial to the local press. Askett began by stating: "At least a year is needed to look at the sales, their dynamics and the profitability of the format,” and stressed that no clear opening plan was yet in place.

Nevertheless, if the trial proves successful, it will initially be rolled out at Auchan hypermarkets in the Moscow region before possible expansion beyond the capital in the long term. The cost of the trial was not disclosed but the Banner Director said the costs were limited thanks to the proximity with the hypermarkets. In the future, these will help us to open new Elektrodiscont stores quickly, Askett added.

  Planet Retail

Статья относится к тематикам: Актуально
Поделиться публикацией:
От особенностей поведения до особенностей потребле...
1059
Илья Блинов, генеральный директор компании «Милфор...
992
Виктория Харламова, руководитель направления китай...
741
Артем Тараев, генеральный директор «К-раута»
1778
Применение 54-ФЗ на примере сети из 48 магазинов
587
Количество наименований в чеке увеличилось на 20%,...
616

Following French retailer Auchan’s launch of its price-focused electronics store Elektrodiscont in Russia last September, Banner Director Louis Askett has given an update on the trial to the local press. Askett began by stating: "At least a year is needed to look at the sales, their dynamics and the profitability of the format,” and stressed that no clear opening plan was yet in place.

Nevertheless, if the trial proves successful, it will initially be rolled out at Auchan hypermarkets in the Moscow region before possible expansion beyond the capital in the long term. The cost of the trial was not disclosed but the Banner Director said the costs were limited thanks to the proximity with the hypermarkets. In the future, these will help us to open new Elektrodiscont stores quickly, Askett added.

  Planet Retail

Auchan’s updates on Elektrodiscont trial in Russia Auchan, Elektrodiscont
http://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
Auchan’s updates on Elektrodiscont trial in Russia
http://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
SITE_NAME http://www.retail.ru
http://www.retail.ru/news/70369/2017-05-26