Баннер ФЗ-54
17 марта 2010, 00:00 1609 просмотров

Pharmacy Chain 36.6 reduces prices in a bid to attract new scripts

Russia-based Pharmacy Chain 36.6 has announced a shift in its pricing strategy to drive sales volumes. The retailer will reduce prices of its best-selling items in the pharmacy, OTC healthcare and private label ranges by an average of 20%. The move follows government pressure on the industry to reduce the price of pharmacy goods. The retailer hopes to offset expected revenue losses caused by reduced prices by increased sales generated by newly acquired customers. The company also believes it will derive incremental profit from negotiating better contracts with manufacturers, and selling higher volumes of private label products.

Valeriya Solok, CEO, said: “Due to new business technologies employed at 36.6 we are now able to price our products below average competition while preserving high standards of service. This bold and innovative decision will make possible attracting more clients and increasing the company’s profitability.”

Статья относится к тематикам: Аптеки. Аптечный ритейл
Поделиться публикацией:
Что пришлось изменить в сети, чтобы она продолжала...
3709
Как обмен информацией принес выгоду ритейлеру и по...
1151
О запуске нового розничного проекта HomeMarket
1186
Андрей Филимонов, ГК «Лето», о том, от чего зависи...
2195
Торговый зал — лишь небольшая часть бизнеса. Наш м...
2320
Идея важнее денег, а покупатель - Бог
5730
Опыт использования системы Jungheinrich ISM Online...
297
Как запускался новый офлайн-магазин и как тестиров...
530

Russia-based Pharmacy Chain 36.6 has announced a shift in its pricing strategy to drive sales volumes. The retailer will reduce prices of its best-selling items in the pharmacy, OTC healthcare and private label ranges by an average of 20%. The move follows government pressure on the industry to reduce the price of pharmacy goods. The retailer hopes to offset expected revenue losses caused by reduced prices by increased sales generated by newly acquired customers. The company also believes it will derive incremental profit from negotiating better contracts with manufacturers, and selling higher volumes of private label products.

Valeriya Solok, CEO, said: “Due to new business technologies employed at 36.6 we are now able to price our products below average competition while preserving high standards of service. This bold and innovative decision will make possible attracting more clients and increasing the company’s profitability.”

Pharmacy Chain 36.6 reduces prices in a bid to attract new scriptsPharmacy Chain 36.6, reduces prices
https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
Pharmacy Chain 36.6 reduces prices in a bid to attract new scripts
https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
SITE_NAME https://www.retail.ru
https://www.retail.ru/news/42815/2017-09-20