Баннер ФЗ-54
18 ноября 2009, 00:00 2726 просмотров

Marks & Spencer cuts prices in India

Marks & Spencer is cutting prices at its Indian stores as it looks to reposition itself as a mid-market player, hoping to shake off its premium perception among Indian consumers. “We want Indian customers to walk in and be surprised at our range and pricing,” said Mark Ashman, CEO of Marks & Spencer Reliance India. “We have cut prices and we can go further. We want to expand the customer base in every category. We want to be a high-volume, low-margin player here.” Marks & Spencer has lowered its entry price points in almost every category since the spring/summer season this year, with cuts of up to 20%.

India is the first country Marks & Spencer has looked to bring in a price change. In order to fund the price reduction programme, the retailer is looking to increase its sourcing from India and Bangladesh to 70% over the next four years, from 35% currently.

Статья относится к тематикам: Retail
Поделиться публикацией:
Что пришлось изменить в сети, чтобы она продолжала...
3414
Как обмен информацией принес выгоду ритейлеру и по...
1116
О запуске нового розничного проекта HomeMarket
1082
Андрей Филимонов, ГК «Лето», о том, от чего зависи...
2162
Торговый зал — лишь небольшая часть бизнеса. Наш м...
2294
Идея важнее денег, а покупатель - Бог
5696
Опыт использования системы Jungheinrich ISM Online...
233
Как запускался новый офлайн-магазин и как тестиров...
483

Marks & Spencer is cutting prices at its Indian stores as it looks to reposition itself as a mid-market player, hoping to shake off its premium perception among Indian consumers. “We want Indian customers to walk in and be surprised at our range and pricing,” said Mark Ashman, CEO of Marks & Spencer Reliance India. “We have cut prices and we can go further. We want to expand the customer base in every category. We want to be a high-volume, low-margin player here.” Marks & Spencer has lowered its entry price points in almost every category since the spring/summer season this year, with cuts of up to 20%.

India is the first country Marks & Spencer has looked to bring in a price change. In order to fund the price reduction programme, the retailer is looking to increase its sourcing from India and Bangladesh to 70% over the next four years, from 35% currently.

Marks & Spencer cuts prices in IndiaMarks&Spencer, cuts prices
https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
Marks & Spencer cuts prices in India
https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
SITE_NAME https://www.retail.ru
https://www.retail.ru/news/40924/2017-09-20