Kopeika signs franchising agreement with two retailers
Russian retailer Kopeika has signed a franchising agreement with two retailers - Samtorg and Richfor. The former operates 28 stores in central Russia, while the latter runs 14 stores in Moscow. Both retail chains were facing financial problems and stock out in their stores. Lacking funds for its organic expansion, Kopeika may turn back to the strategy of store developed through franchising.
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