Burger King denies franchise deal in Russia
According to local press, Burger King has denied a franchise agreement in Russia. Following rumours of a deal with St Petersburg-based Adamant Holdings. Brian Johnston, Burger King’s Senior Director of Development for Eastern Europe and Emerging markets told The Moscow Times that no deal has been made. However, the chain has been actively looking to enter the Russian market for some time. Rumours of a deal are “a complete fabrication,” Johnston said. “We are aiming to work with local entrepreneurs that are successful and can continue to be successful with the added value of a global brand,” he added.
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