Tesco launches charity initiative

UK retailer Tesco has launched a new website to encourage individual Tesco stores to work with charities in their local area, Marketing magazine reported. Tescogetinvolved.com will allow participating stores to create their own webpage that will list up to 20 local charities, raising awareness of their work in the community, while also promoting Tesco Community Fairs at the stores where residents will be invited to become volunteers themselves.

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