Баннер ФЗ-54
20 марта 2009, 00:00 4823 просмотра

X5 Retail Group to introduce new pricing strategy

X5 Retail Group is going to introduce a new pricing strategy in its Pyaterochka stores. To date, only 40% of its product range has been at the minimum market price. In the next two to three weeks, prices on all products will be reduced to the minimum market price by all 870 Pyaterochka owned stores. The new pricing will be not introduced in some Pyaterochka stores, which are operated on a franchise basis. As pointed out by Oleg Vysotsky, General Director of the Pyaterochka format, a crisis is a good time to strengthen its market position and gain the loyalty of customers.

“We expect this strategy to drive Pyaterochka's like-for-like sales growth, while at the same time, we will leverage our low-cost operations and advantages in purchasing power and logistics to manage margins,” the CEO Lev Khasis said.

www.planetretail.net

Статья относится к тематикам: FMCG, продуктовый ритейл, алкоголь
Поделиться публикацией:
Зачем он нужен и какую пользу могут из него извлеч...
398
Тонкости выхода на рынок Поднебесной
701
Сергей Вилков, директор сети «Бегемот», рассказал,...
1208
Михаил Иванцов, генеральный директор сети «Читай-г...
315
Торговый зал — лишь небольшая часть бизнеса. Наш м...
1458
Идея важнее денег, а покупатель - Бог
4471
Детализация плана продаж внутри магазина на планы ...
2183
Компания Frost & Sullivan, специализирующаяся ...
712

X5 Retail Group is going to introduce a new pricing strategy in its Pyaterochka stores. To date, only 40% of its product range has been at the minimum market price. In the next two to three weeks, prices on all products will be reduced to the minimum market price by all 870 Pyaterochka owned stores. The new pricing will be not introduced in some Pyaterochka stores, which are operated on a franchise basis. As pointed out by Oleg Vysotsky, General Director of the Pyaterochka format, a crisis is a good time to strengthen its market position and gain the loyalty of customers.

“We expect this strategy to drive Pyaterochka's like-for-like sales growth, while at the same time, we will leverage our low-cost operations and advantages in purchasing power and logistics to manage margins,” the CEO Lev Khasis said.

www.planetretail.net

X5 Retail Group to introduce new pricing strategyX5 Retail Group, introduce, pricing strategy, retail
https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
X5 Retail Group to introduce new pricing strategy
https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
SITE_NAME https://www.retail.ru
https://www.retail.ru/news/36740/2017-08-17