Баннер ФЗ-54
24 февраля 2009, 00:00 3878 просмотров

Marks and Spencer launches Dress For Less campaign

UK retailer Marks and Spencer has launched a new marketing campaign ‘Dress For Less.’ The initiative, due to run for six weeks, has been launched online and instore across a number of categories including womenswear, menswear, lingerie and childrenswear. Dress For Less aims to offer a range of outfits that can be worn in a variety of contexts. Items are not being discounted, but there will be associated ad hoc promotions. The initiative is to be supported by a media campaign featuring M&S celebrity face Mylene Klass. “The ads showcase five key looks from five key items. They are mix and match investment pieces for the season, which will help our customers’ wardrobes work harder for them without breaking the bank,” said an M&S spokeswomen.

www.planetretail.net

 

Статья относится к тематикам: Retail, Зарубежный опыт торговли
Поделиться публикацией:
1 июля 2018 года - точка, когда кассами обзаведутс...
382
Как увеличить жизненный цикл покупателя в online
278
Михаил Иванцов, генеральный директор сети «Читай-г...
629
Сергей Вилков, директор сети «Бегемот», рассказал,...
1371
Торговый зал — лишь небольшая часть бизнеса. Наш м...
1526
Идея важнее денег, а покупатель - Бог
4545
Детализация плана продаж внутри магазина на планы ...
2355
Как уменьшить рутинные операции при взаимодействии...
813

UK retailer Marks and Spencer has launched a new marketing campaign ‘Dress For Less.’ The initiative, due to run for six weeks, has been launched online and instore across a number of categories including womenswear, menswear, lingerie and childrenswear. Dress For Less aims to offer a range of outfits that can be worn in a variety of contexts. Items are not being discounted, but there will be associated ad hoc promotions. The initiative is to be supported by a media campaign featuring M&S celebrity face Mylene Klass. “The ads showcase five key looks from five key items. They are mix and match investment pieces for the season, which will help our customers’ wardrobes work harder for them without breaking the bank,” said an M&S spokeswomen.

www.planetretail.net

 

Marks and Spencer launches Dress For Less campaignMarks and Spencer, retail, retailer, brand
https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
Marks and Spencer launches Dress For Less campaign
https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
SITE_NAME https://www.retail.ru
https://www.retail.ru/news/36103/2017-08-21