X5 retail group successfully rebrands Perekrestok hypermarkets
Russian X5 Retail Group has announced that it had successfully rebranded all Perekrestok hypermarkets to operate under the company's Karusel brand. X5 now operates 47 Karusel hypermarkets, including one recently opened store in Moscow. "Now that we have rebranded all hypermarkets as Karusel, we will focus our efforts on enhancing the format's appeal to consumers, particularly in areas that can help them in tougher economic times," CEO Lev Khasis said.
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