Баннер ФЗ-54
facebookvkenvelopeuseraddeyebasketkeyloupearrow-leftarrow-right
18 февраля 2009, 00:00 2330 просмотров

Aldi seeks suppliers in US to support growth

In an interview with Supermarket News, Joan Kavanaugh, Aldi's Vice President for Purchasing in the USA, has said the discount retailer is aggressively seeking out new suppliers to support ongoing expansion and a continuing pressure to keep costs low. “Florida is a new geographic market for us, and our supply base in that region is not as strong as we'd like it to be,” she said. “So we're really focusing on adding new suppliers, and we have a very in-depth programme on how we're going to go about that.” For suppliers, Aldi offers sales volume and consistency, Kavanaugh added, since "we don't play the high-low game." Kavanaugh is also heading up a programme to improve Aldi's competitiveness in certain categories. Starting this year, the retailer will be more aggressive in pursuing seasonal holiday sales, including a marked increase in the number of items stores will offer. Its new ad agency McCann Erickson's work will be seen in store circulars as soon as April and in TV spots this autumn. Inside the store, Aldi's private label products are being reintroduced under brand names and packaging that communicate particular product attributes rather than their category, as previously merchandised. This allows Aldi to better align its products with the store and allows the company to tier certain offerings.

 www.planetretail.net

Статья относится к тематикам: Retail, Зарубежный опыт торговли
Поделиться публикацией:
Кто-то ушел совсем, а кто-то обещает вернуться
4722
Новая статья бизнес-консультанта Сергея Илюхи
845
Мустафа Шахин, AR Fashion (бренды Cacharel и U.S. ...
2045
Андрей Бударин, начальник Управления оперативного ...
3680
Компания сетевого маркетинга тестирует формат для ...
4018
Торговый зал — лишь небольшая часть бизнеса. Наш м...
5652
Как в Сибири зарождается новый бренд премиальной в...
1160
Сетевые операторы «РЖД» оптимизируют документообор...
928

In an interview with Supermarket News, Joan Kavanaugh, Aldi's Vice President for Purchasing in the USA, has said the discount retailer is aggressively seeking out new suppliers to support ongoing expansion and a continuing pressure to keep costs low. “Florida is a new geographic market for us, and our supply base in that region is not as strong as we'd like it to be,” she said. “So we're really focusing on adding new suppliers, and we have a very in-depth programme on how we're going to go about that.” For suppliers, Aldi offers sales volume and consistency, Kavanaugh added, since "we don't play the high-low game." Kavanaugh is also heading up a programme to improve Aldi's competitiveness in certain categories. Starting this year, the retailer will be more aggressive in pursuing seasonal holiday sales, including a marked increase in the number of items stores will offer. Its new ad agency McCann Erickson's work will be seen in store circulars as soon as April and in TV spots this autumn. Inside the store, Aldi's private label products are being reintroduced under brand names and packaging that communicate particular product attributes rather than their category, as previously merchandised. This allows Aldi to better align its products with the store and allows the company to tier certain offerings.

 www.planetretail.net

Aldi seeks suppliers in US to support growthAldi, suppliers, USA, US, retail
https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
Aldi seeks suppliers in US to support growth
https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
SITE_NAME https://www.retail.ru
https://www.retail.ru/news/35991/2017-12-17