Баннер ФЗ-54
12.02.2009 12 февраля 2009, 00:00 2307 просмотров

Retailers cautiously optimistic on Valentine's Day sales

Nearly half of retailers heavily reliant on Valentine's Day expect sales to remain flat or increase on last year.

A third of small and medium-sized gift shops, jewellers, florists, card shops and chocolatiers believe there will be a decrease in sales, a survey for Visa Commercial found.

One in three of such businesses typically hope to generate at least 10 per cent of their annual sales in the week running up to Valentine's Day.

One in five respondents expect to have taken on extra staff for the period, including 58 per cent of florists. However, gift and card shops will "almost certainly" not follow that trend.

Jewellers appear to be the least affected by the Valentine's period. None of the jewellers surveyed expect a poor Valentine's to directly lead to the collapse of their business, while two thirds expect sales for the period to be less than 10 per cent of overall turnover this year.

www.retail-week.com

Статья относится к тематикам: Зарубежный опыт
Поделиться публикацией:
От особенностей поведения до особенностей потребле...
1236
Илья Блинов, генеральный директор компании «Милфор...
1182
Виктория Харламова, руководитель направления китай...
827
Артем Тараев, генеральный директор «К-раута»
1860
Применение 54-ФЗ на примере сети из 48 магазинов
646
Количество наименований в чеке увеличилось на 20%,...
646

Nearly half of retailers heavily reliant on Valentine's Day expect sales to remain flat or increase on last year.

A third of small and medium-sized gift shops, jewellers, florists, card shops and chocolatiers believe there will be a decrease in sales, a survey for Visa Commercial found.

One in three of such businesses typically hope to generate at least 10 per cent of their annual sales in the week running up to Valentine's Day.

One in five respondents expect to have taken on extra staff for the period, including 58 per cent of florists. However, gift and card shops will "almost certainly" not follow that trend.

Jewellers appear to be the least affected by the Valentine's period. None of the jewellers surveyed expect a poor Valentine's to directly lead to the collapse of their business, while two thirds expect sales for the period to be less than 10 per cent of overall turnover this year.

www.retail-week.com

Retailers cautiously optimistic on Valentine's Day salesRetailers, retail, optimistic, Valentine's Day, sales
http://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
Retailers cautiously optimistic on Valentine's Day sales
http://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
SITE_NAME http://www.retail.ru
http://www.retail.ru/news/35807/2017-05-28