Баннер ФЗ-54
2 декабря 2008, 00:00 3311 просмотр

Carrefour France launches Carrefour Contact

After the conversion of the Champion supermarkets into Carrefour Market, Carrefour is now converting its neighbourhood stores into a new banner Carrefour Contact, in line with its multi-format single brand strategy. Located at the entry or in the centre of small towns and villages, Carrefour Contact is a convenience store format offering a selection of everyday essential food items, with a broader range of fresh produce and a fresh meat department. Customers can also find last-minute essentials as well as Carrefour's own-branded products Bio, Sélection, Baby, Kids, Light, Solidaire and Ecoplanète. The Carrefour loyalty card will also be available for the customers. Two pilot stores have opened in Antrain (Ile-et-Vilaine) and Verson (Calvados). Two further pilot sites, under the Carrefour Contact banner, will be opened in the next few months. At the same time, Carrefour is reviewing the possibility of a new store banner for the urban environment, Carrefour City.

 www.planetretail.net

Статья относится к тематикам: Зарубежный опыт торговли, Общеотраслевое
Поделиться публикацией:
Подписывайтесь на наш канал в Telegram, чтобы первым быть в курсе главных новостей Retail.ru.
Линар Хуснуллин, создатель и руковод...
1512
Об итальянских товарах в России и о том, что новог...
1361
К чему привел ребрендинг сети
2628
Компания сетевого маркетинга тестирует формат для ...
8308
Телефон в облаках, или как выстроить коммуникацию ...
340
Самые читаемые, обсуждаемые и запоминающиеся
6333

After the conversion of the Champion supermarkets into Carrefour Market, Carrefour is now converting its neighbourhood stores into a new banner Carrefour Contact, in line with its multi-format single brand strategy. Located at the entry or in the centre of small towns and villages, Carrefour Contact is a convenience store format offering a selection of everyday essential food items, with a broader range of fresh produce and a fresh meat department. Customers can also find last-minute essentials as well as Carrefour's own-branded products Bio, Sélection, Baby, Kids, Light, Solidaire and Ecoplanète. The Carrefour loyalty card will also be available for the customers. Two pilot stores have opened in Antrain (Ile-et-Vilaine) and Verson (Calvados). Two further pilot sites, under the Carrefour Contact banner, will be opened in the next few months. At the same time, Carrefour is reviewing the possibility of a new store banner for the urban environment, Carrefour City.

 www.planetretail.net

Carrefour France launches Carrefour ContactCarrefour, France, launches, Carrefour Contact
https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
Carrefour France launches Carrefour Contact
https://www.retail.ru/local/templates/retail/images/logo/login-retail-big.png 243 67
SITE_NAME https://www.retail.ru
https://www.retail.ru/news/34024/2018-02-18