14 октября 2008, 00:00 4237 просмотров

Wal-Mart Asda overhauls wine offer and builds first wind turbine

Asda is to build its first UK wind turbine at its Falkirk distribution centre to generate three quarters of the energy required for the depot. The retailer has been granted planning permission by Falkirk Council to construct the turbine. The project is part of Asda's aim to reduce energy requirements for its stores and DCs by 20% by 2012. After powering the depot, the electricity generated will transfer to the National Grid to reduce dependence on fossil fuels. Asda has identified a number of other potential sites for turbines and is considering building one at its Grangemouth depot. As well as tackling climate change, Asda said turbines will help reduce energy costs at its shops and centres and savings can be passed on to customers.

One day ago Asda has launched a major range change across its wine category, with 680 wines now stocked - 25% of which are award winners. Asda’s Head of Wine Trading, Karen Doran, said: “We are the fastest growing wine retailer in the UK. As well as the 49% value growth, our market share has risen by 34.3% over a 12 week period.” The range change at Asda has also focused on ensuring the product offer meets customer needs. Asda research has shown 44% of people find wine buying an ordeal, while another 44% can’t find the product they’re looking for. Improved facings to assist shoppers have been introduced, along with vertical blocking by country and clear price hierarchy.


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