Pyaterochka acquires three stores in Novosibirsk

Sibirskaya Khlebnaya Korporatsiya (SKK) sold three of its nine Pelican stores to Pyaterochka’s franchisee Sensatsiya, the Vedomosti newspaper reports. After the deal completed 10 stores under Pyaterochka brand will operate in Novosibirsk. Market players agree that Pelican chain was unprofitable but admit the high potential of new stores as Pyaterochka’s discounters.

The deal was carried out as the assignment of rental rights. All store premises are owned by Novosibirsk administration. Experts claim this to be of good news for Pyaterochka as the rental rate is usually much lower in such case. The linked obligations such as the need to give special prices to some social categories are considered to be the problem.

Sibirskaya Khlebnaya Korporatsiya (SKK) sold three of its nine Pelican stores to Pyaterochka’s franchisee Sensatsiya, the Vedomosti newspaper reports. After the deal completed 10 stores under Pyaterochka brand will operate in Novosibirsk. Market players agree that Pelican chain was unprofitable but admit the high potential of new stores as Pyaterochka’s discounters.

The deal was carried out as the assignment of rental rights. All store premises are owned by Novosibirsk administration. Experts claim this to be of good news for Pyaterochka as the rental rate is usually much lower in such case. The linked obligations such as the need to give special prices to some social categories are considered to be the problem.