11 января 2012, 10:50 595 просмотров

Russians splash out on New Year presents

To save or not to save on holiday gifts? Of course not, say Russians as they increase holiday spending by about 30% in spite of crisis.

About 95% Russian are going to give presents to their family, friends and colleagues. The majority of respondents to a poll commissioned by accountants Deloitte are ready to spend about $300 for holiday presents comparing to $200 last year.

Most Russians are going to make their friends and relatives happy by giving them cosmetics or perfume (63%), sweets and chocolate (48%) or money (44%). Other popular presents include drinks and food, kitchen gadgets, spa, massage and event tickets.

Gift certificates and vouchers are not among the most desired presents: only 26% of people want to get them. About 50% of Russians last year received gift certificates, but only 33% have already used them.

Meanwhile most Russians would like to receive money (56%), a travel package (45%) or a computer (42%). School students from 7 to 15 years from Moscow and St. Petersburg are desperate for money (22%), an iPad (23%) or iPhone (21%) under the Christmas tree. Only one in ten teenagers wants to get a bicycle as a gift.

But parents are going to give children under 12 years toys (47%), among them toys for creative work and puzzles. As for teens from 12 to 18, Santa Claus should bring them videogames (22%), puzzles (14%) and electronic toys (12%).

Half of Russians will buy presents in shops, only about 12 % are going to purchase them online.


Статья относится к тематикам: Маркетинг и экономика торговли, Исследования
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