Euroset enters agreement with Brightstar
Russian mobile communication retailer Euroset has signed a multi-year agreement with Brightstar, a provider of services and solutions for the wireless industry, to assist Euroset on the sourcing of mobile devices, as well as its mobile device strategy and category management. As part of the agreement, Brightstar will also provide Euroset with various supply chain and retail operations services, while both companies will also identify and pursue joint market development opportunities. "With Brightstar's experience and expertise from working with the world's top device manufacturers, operators and retailers, we are expecting Euroset's profit margin to increase," said Alexander Malis, President of Euroset. Euroset claims to be selling more than nine million mobile handsets every year.
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