Weis Markets implements price freeze on staples

US retailer Weis Markets has implemented a second 90-day price freeze on 3,000 of its staple items. “At a time when unemployment continues to surge in many of our markets - in some areas to as high as 10% - our Price Freeze Program is designed to offer meaningful, long-term savings to our customers,” said CEO David J Hepfinger. "We've also expanded our Price Freeze item count to 3,000 products, up 600 compared to our initial programme. We estimate our initial Price Freeze Program helped our customers save approximately USD5 million and hope to save our customers even more in the coming months." The price freeze, which will take place from 16 April to 15 July, will include private label and brand name products in centre store, frozen, dairy, produce, meat, deli and bakery. The programme is being promoted in Weis Markets' current print, television and radio ads. In stores, Price Freeze shelf tags will be placed on participating items.

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